Xerxes Atlas Blog

"Releasing it for free is just good marketing," he says. "Whether it's through piracy or distribution your film is out there on the Internet, so we decided to harness this." And he has managed to make quite a bit of money out of it. Online sales of merchandise — including T-shirts and collector's editions of the DVD — have generated $430,000 on a film that only cost $21,500 to make, Vuorensola says. He and his team have also now secured a proper distribution deal with Revolver Entertainment in the U.S. and Britain.

See the whole story here:

http://www.time.com/time/arts/article/0,8599,1950005,00.html?xid=rss-topstories